We customize solutions for every client dependent on their needs and goals.

Choose what you are most interested in:


People activation through outdoor recreation

With people and businesses seeking quality of place, creating a community that has the ability to compete and attract for both is critically important to survival and success. People choose the place they want to live first: the money and business follow.

 Active Strategies has extensive experience in creating strategic initiatives that can get people active and out on the street. In order to cultivate that active lifestyle, people need to have daily access to high-quality places to ride, paddle, climb, and hike.

We provide:

  • Strategic programming

  • Event and outreach development

  • Outdoor assessment and resource inventory

  • Innovative outdoor parks and spaces

  • Water trail and river access development

  • Trail and bike park feasibility and planning

  • Outdoor recreation master planning

Destination Development

Whether you are a community or business, you are trying to make your place a great destination to be every day. We focus on doing the hard work of ideation, planning, relationship building, and ultimately help you foster a destination based on real assets that people can understand, embrace, and get excited about.

We provide:

  • Gateway and trail town development and programs

  • Tourism & economic impact to inform the development plan

  • Unique community development and economic impact approach 

Place Branding/Image Development

Creating a relevant culture that resonants with local residents and leaders - but also attracts new residents and visitors - is key to impact.

We provide:

  • Storytelling and marketing development

  • Visual colorful images to make your organization or community distinctive

  • Community outreach

Organizational Development

It takes great ideas implemented by well-conceived organizational and strategic plans to build a world-class community or destination. But it’s not enough to have the plan: the right people need to be in the right places.

Creating a structure that can sustain the quality implementation of a long-term plan is the key to moving forward with any initiative, outdoor recreation or not.

Planning for Organizations and Businesses

Repositioning and revitalizing any small business, organization, market position, brand, or community is a significant undertaking. These initiative require the organization to take a hard look at its past and current market role, current and future organizational capability and capacity, past and current performance, and most importantly the viability of present and future market and revenue models.

Market-based community research and understanding

Market research provides Active Strategies and its clients with the understanding and insight to the outdoor recreation and active living network and context in the local market. Developing this understanding of the current outdoor environment is incredibly important to making informed decisions when formulating strategies and tactics with a community or region.

  • Local outdoor market and network assessment and analysis

  • Outdoor industry analysis and economic impact

  • Market understanding through stakeholder engagement and surveying, pools, and usage tracking data analysis

  • Baseline studies and outdoor initiative performance measurements