Midwest Outdoor Experience

Client Objective

Bring Dayton's diverse, yet siloed outdoor community together and create a place where people could experience what an extremely vibrant culture might feel like.

Active Strategies Process

Shifted the market's toward improving product mix, increasing the percentage of local foods.


Over its ten years, the Midwest Outdoor Experience has evolved in to a full weekend of outdoor experience that draws over 20,000 enthusiasts to celebrate Dayton's outdoor community.

Case StudyJames Harper