Asheville Mountain Sports Festival

Client Objective

Develop an event to promote and celebrate Asheville's outdoor recreation assets, including whitewater rivers, climbing crags, miles of bike trails and a community filled with outdoor businesses and organizations.

Active Strategies Process

The first and subsequent events were a collaboration of Asheville's outdoor recreation community, organizations and businesses.

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Outcome

Now in its 16thyear, the festival continues to celebrate Asheville's vibrant outdoor culture and draws thousands to the area.

Case StudyJames Harper