Asheville Mountain Sports Festival

Client Objective

Develop an event to promote and celebrate Asheville's outdoor recreation assets, including whitewater rivers, climbing crags, miles of bike trails and a community filled with outdoor businesses and organizations.

Active Strategies Process

The first and subsequent events were a collaboration of Asheville's outdoor recreation community, organizations and businesses.



Now in its 16thyear, the festival continues to celebrate Asheville's vibrant outdoor culture and draws thousands to the area.

Case StudyJames Harper