Market-based community research and understanding

Market research provides Active Strategies and its clients with the understanding and insight to the outdoor recreation and active living network and context in the local market. Developing this understanding of the current outdoor environment is incredibly important to making informed decisions when formulating strategies and tactics with a community or region.

  • Local outdoor market and network assessment and analysis

  • Outdoor industry analysis and economic impact

  • Market understanding through stakeholder engagement and surveying, pools, and usage tracking data analysis

  • Baseline studies and outdoor initiative performance measurements