City of Eureka, MO
Propelling a community forward
Eureka has the great potential to be a truly vibrant community with its small-town feel and fairly easy access to the larger metropolis of St Louis.
Mostly known for its Six Flags location and as the gateway to the Ozark Mountains, the city was looking to discover new and exciting ways to engage and attract visitors as well as residents.
By leveraging Eureka’s existing assets to increase their visibility and impact, the goal was to transition Eureka from a fast-growing suburb into a destination community.
We helped Eureka to understand and categorize all of their horseback riding, canoeing, skiing, and trail assets. This gave us a strong benchmark and blueprint to then identify key assets and opportunities.
The process included
Community involvement and focus groups
Collaboration with local stakeholders and community leaders
Armed with well-rounded research we were able to develop strong branding and messaging to promote and activate their current community.
Since the release of the initial report and branding package, Eureka has already seen the positive ripple effect.
A new mountain bike shop and a craft brewery have opened.
Together they started a funding drive for a new kids mountain bike skills park.
The Chamber of Commerce opened a new co-working space to foster an active, flexible, and creative workforce.
Eureka and the city of Pacific are jointly advocating for an extension of the Meramec Greenway that would link the two cities together and connect the people to the majority of the public lands and trails.