Meeting the Demand

Meeting the Demand for Community Livability and Outdoor Recreation Strategies across the U.S.

For Immediate Release

[St. Louis, Mo. March 26, 2018] Active Strategies, a consultancy focusing on outdoor culture, announced today that is expanding its capacity with the addition of Andy Williamson, who will serve as the firm’s Vice President of Strategic Initiatives.  

The addition of Williamson signals a move by Active Strategies to better support more communities across the U.S. in becoming better places to live, work and play. The step also illustrates the firm’s commitment to bring together a team of experts with real world, on the ground experience working with rural and urban communities to help meet the ever increasing demand for more vibrant, healthy and active lifestyle opportunities for their residents.  

“The addition of Andy to our team will expand our ability to offer a more comprehensive set of services to our parks, municipal and outdoor community clients around the country,” said Greg Brumitt, Active Strategies founder and President. “We’re excited to have him on board to help build strong vibrant outdoor brands and cultures, that in turn help our clients retain and recruit businesses and the talented active people they seek.”

Williamson brings a broad range of experience and skills to Active Strategies and will play a key role in engagements related to trails, strategic planning, programming, outdoor recreation and cycling.  He comes to Active Strategies from the International Mountain Bicycling Association (IMBA), where he recently served as the Director of Programs and Great Lakes Region Director. During his 6-year tenure at IMBA, Williamson helped communities across the country become more active and vibrant through mountain biking and sustainable trail strategies. His efforts drove multiple major mountain biking infrastructure projects and helped communities create trail-centric comprehensive destination branding and marketing strategies. Williamson is well-known and active in the trail and cycling industry, serving on many national coalitions that support grassroots organizations and agencies in fulfilling their vision. 

“The opportunity to join the Active Strategies team is an exciting next step for me,” said Williamson. “The career path that I’ve chosen, or that chose me, is one where I have the opportunity to share my passion for outdoor recreation for the betterment of a community. I look forward to the opportunity to work with even more communities across the U.S. as part of the Active Strategies team.”

For more information on Active Strategies services and team contact Greg Brumitt at or visit our website at

About Active Strategies 

Active Strategies is a firm focused on creating great quality of life for communities through the use of open space, community design, culture development and active lifestyle strategies. It was formed in 2013 to help communities, park and recreation, tourism, and economic development organizations develop active cultures and vibrant brands that create an atmosphere in which great places, organizations, and communities can grow. Active Strategies offers capabilities in outdoor recreation and active living design leadership, place activation, outdoor destination and community branding , strategic and program planning garnered from over 25 years in park, action sports and active lifestyle industry leadership.

James Harper